Jamie Horowitz has emerged as a transformative force in sports media, revolutionizing how fans connect with the stories behind their favorite games. As the co-founder of Omaha Productions alongside NFL legend Peyton Manning, Horowitz has built a company that delivers bold, innovative programming that captivates audiences nationwide. By blending star power with deeply human stories, Omaha Productions continues to break the mold in sports entertainment.
How Omaha Productions Was Born
The idea for Omaha Productions was rooted in Peyton Manning’s desire to create content that would bring people together. In 2020, Horowitz and Josh Pyatt approached Manning with a vision for a company that reflected his values. While Manning was initially hesitant, the prospect of creating unique programming resonated, leading to the company’s launch. Just months later, Omaha Productions debuted its first hit: ManningCast. This alternate broadcast of Monday Night Football, featuring Peyton and Eli Manning, blended humor, insider analysis, and celebrity appearances to offer viewers a fresh take on live sports. Its success, with 1.6 million viewers per episode, marked the beginning of Omaha’s rise in sports media.
Building a Portfolio That Stands Out
Under Jamie Horowitz’s leadership, Omaha Productions has expanded far beyond football commentary. The company’s focus on humanizing athletes and exploring their off-the-field lives has led to critically acclaimed productions like Quarterback on Netflix. The series followed NFL stars Patrick Mahomes, Kirk Cousins, and Marcus Mariota through their seasons, offering fans a rare glimpse into the pressures and triumphs of professional athletes. The show’s debut was a runaway success, racking up over 21 million viewing hours in its first week and earning a place in Netflix’s top 10 global rankings.
Omaha has also ventured into scripted programming with Chad Powers, a Hulu comedy based on a viral moment from Eli’s Places. Additionally, a partnership with LeBron James’ SpringHill Company has paved the way for an NBA-focused docuseries, further diversifying the company’s offerings. Omaha’s ability to attract top-tier talent and tackle various formats has set it apart as a creative leader in the industry.
Expanding Horizons Beyond Sports
Omaha’s storytelling goes beyond traditional sports narratives. Beyond the Battlefield, a History Channel production, honors the sacrifices of military veterans by sharing their extraordinary stories. This focus on meaningful, uplifting content reflects the company’s broader mission of connecting audiences to inspiring human experiences.
Beyond television, Omaha has also made waves with branded content for major companies, including Bush’s Baked Beans and King’s Hawaiian. These projects highlight Omaha’s ability to craft narratives that resonate with audiences across industries, further cementing its reputation as a multifaceted media powerhouse.
A Legacy of Leadership in Sports Media
Jamie Horowitz’s influence on sports entertainment runs deep. Credited as the architect of modern sports talk shows like First Take and Undisputed, Horowitz brought this experience to Omaha, where he continues to champion bold, personality-driven content. His work has earned Omaha Productions multiple Emmy awards and solidified the company’s reputation as a leader in sports media.
Omaha’s success also reflects its knack for partnerships. A nine-year deal with ESPN has elevated the company’s profile, while its projects with Netflix, Hulu, and other major platforms demonstrate its ability to thrive in a competitive industry. With a current valuation nearing $400 million, Omaha Productions shows no signs of slowing down as it continues to expand into new territories.
Looking to the Future
As Jamie Horowitz and Omaha Productions continue to innovate, the company is poised to redefine sports entertainment for years to come. By focusing on authentic storytelling and leveraging the star power of its founders, Omaha has established itself as more than just a production company—it’s a cultural force that celebrates the human side of sports. With a growing portfolio and a proven track record of success, Omaha Productions is well-positioned to shape the future of sports media in exciting and unexpected ways.